{"id":66756,"date":"2026-08-11T12:16:01","date_gmt":"2026-08-11T10:16:01","guid":{"rendered":"https:\/\/muaytax.com\/?page_id=66756"},"modified":"2026-10-07T15:50:17","modified_gmt":"2026-10-07T13:50:17","slug":"calculadora-fba-vs-fbm","status":"publish","type":"page","link":"https:\/\/muaytax.com\/es\/calculadoras\/calculadora-fba-vs-fbm\/","title":{"rendered":"Calculadora Amazon FBA vs FBM"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"66756\" class=\"elementor elementor-66756\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d7b0f9d e-flex e-con-boxed e-con e-parent\" data-id=\"d7b0f9d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-68c1e11 elementor-widget elementor-widget-heading\" data-id=\"68c1e11\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Calculadora FBA vs FBM: compara tu beneficio real por unidad y por mes<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-502dc56 elementor-widget elementor-widget-text-editor\" data-id=\"502dc56\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Esta calculadora de FBA vs FBM te dice <strong>con qu\u00e9 modelo ganas m\u00e1s<\/strong>: con la log\u00edstica de Amazon (<strong>FBA<\/strong>) o con la tuya (<strong>FBM<\/strong>).<\/p>\n\n<p>Compara el <strong>beneficio por unidad<\/strong> y el <strong>beneficio por mes<\/strong>. Incluye el <strong>IVA<\/strong>, la <strong>comisi\u00f3n<\/strong>, la <strong>publicidad<\/strong>, las <strong>devoluciones<\/strong> y el <strong>recargo log\u00edstico de 2026<\/strong>. Tambi\u00e9n te dice cu\u00e1ntas <strong>unidades<\/strong> necesitas para igualar a la otra opci\u00f3n.<\/p>\n\n<p>Sirve si vendes en Amazon desde Espa\u00f1a y dudas entre FBA y FBM, o si quieres revisar un producto que ya vendes. El resultado es <strong>orientativo<\/strong>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a180544 elementor-widget elementor-widget-html\" data-id=\"a180544\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t<section class=\"mtx-calculator\" data-calculator-id=\"calculadora-fba-vs-fbm\" data-calculator-version=\"v26.2\" data-muay-v3 data-ui-version=\"3.8\" data-scale-version=\"compact-v26.2\">\n  <style data-mt-ui=\"v3.8\" data-mt-scale=\"compact-v26.2\">\n    .mtx-calculator{--mtx-navy:#031549;--mtx-green:#007a47;--mtx-green-dark:#00643a;--mtx-green-soft:#d9ffee;--mtx-border:#e5ecf7;--mtx-muted:#5b6380;--mtx-bg:#f5f8fc;--mtx-danger:#b42318;box-sizing:border-box;width:100%;max-width:1100px;margin:0 auto;padding:16px 12px;overflow-x:hidden;font-family:Poppins,Tahoma,Geneva,Verdana,sans-serif!important;color:var(--mtx-navy);font-size:14px!important;line-height:1.45}.mtx-calculator 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class=\"mtx-stepper\" style=\"--steps:4\" aria-label=\"Pasos de la calculadora\" role=\"tablist\"><button class=\"mtx-step-dot is-active\" type=\"button\" data-step-target=\"1\" id=\"ff-tab-1\" role=\"tab\" aria-controls=\"ff-step-1\" aria-selected=\"true\"><span>1<\/span><\/button><button class=\"mtx-step-dot\" type=\"button\" data-step-target=\"2\" id=\"ff-tab-2\" role=\"tab\" aria-controls=\"ff-step-2\" aria-selected=\"false\"><span>2<\/span><\/button><button class=\"mtx-step-dot\" type=\"button\" data-step-target=\"3\" id=\"ff-tab-3\" role=\"tab\" aria-controls=\"ff-step-3\" aria-selected=\"false\"><span>3<\/span><\/button><button class=\"mtx-step-dot\" type=\"button\" data-step-target=\"4\" id=\"ff-tab-4\" role=\"tab\" aria-controls=\"ff-step-4\" aria-selected=\"false\"><span>4<\/span><\/button><\/nav>\n  <form class=\"mtx-panel\" data-mtx-form novalidate>\n    <div class=\"mtx-alert\" data-error role=\"alert\" tabindex=\"-1\"><\/div>\n    <section class=\"mtx-step is-active\" data-step=\"1\" id=\"ff-step-1\" role=\"tabpanel\" aria-labelledby=\"ff-tab-1\">\n      <h2>Paso 1 \u00b7 Producto y demanda<\/h2><p class=\"mtx-step-intro\">Introduce precios con IVA y costes recuperables sin IVA. Usa previsiones de unidades diferentes si FBA y FBM convierten de forma distinta.<\/p>\n      <div class=\"mtx-grid\">\n        <label class=\"mtx-field\"><span class=\"mtx-label\">Moneda<\/span><select class=\"mtx-select\" name=\"moneda\" required><option value=\"EUR\">EUR \u00b7 euro<\/option><option value=\"GBP\">GBP \u00b7 libra esterlina<\/option><\/select><\/label>\n        <label class=\"mtx-field\"><span class=\"mtx-label\">IVA incluido en el precio<\/span><input class=\"mtx-input\" type=\"number\" inputmode=\"decimal\" name=\"iva\" min=\"0\" max=\"30\" step=\"0.01\" value=\"21\" required><span class=\"mtx-help\">La venta neta se calcula como precio \/ (1 + IVA), no restando el porcentaje al precio.<\/span><\/label>\n        <label class=\"mtx-field\"><span class=\"mtx-label\">Coste puesto en almac\u00e9n por unidad<\/span><input class=\"mtx-input\" type=\"number\" inputmode=\"decimal\" name=\"producto\" min=\"0\" step=\"0.01\" placeholder=\"Ej. 8.50\" required><span class=\"mtx-help\">Compra, fabricaci\u00f3n, transporte, arancel y recepci\u00f3n.<\/span><\/label>\n        <label class=\"mtx-field\"><span class=\"mtx-label\">Recargo de servicios digitales<\/span><input class=\"mtx-input\" type=\"number\" inputmode=\"decimal\" name=\"digital\" min=\"0\" max=\"30\" step=\"0.01\" value=\"0\" required><span class=\"mtx-help\">Opcional. Porcentaje aplicable sobre las tarifas Amazon que hayas confirmado para tu pa\u00eds.<\/span><\/label>\n        <span class=\"mtx-subtitle\">Escenario FBA<\/span>\n        <label class=\"mtx-field\"><span class=\"mtx-label\">Precio FBA con IVA<\/span><input class=\"mtx-input\" type=\"number\" inputmode=\"decimal\" name=\"precio_fba\" min=\"0.01\" step=\"0.01\" placeholder=\"Ej. 29.99\" required><\/label><label class=\"mtx-field\"><span class=\"mtx-label\">Unidades FBA al mes<\/span><input class=\"mtx-input\" type=\"number\" inputmode=\"numeric\" name=\"uds_fba\" min=\"0\" step=\"1\" placeholder=\"Ej. 300\" required><\/label><label class=\"mtx-field\"><span class=\"mtx-label\">Tarifa por referencia FBA<\/span><input class=\"mtx-input\" type=\"number\" inputmode=\"decimal\" name=\"ref_fba\" min=\"0\" max=\"60\" step=\"0.01\" value=\"15\" required><\/label><label class=\"mtx-field\"><span class=\"mtx-label\">Publicidad sobre ventas FBA<\/span><input class=\"mtx-input\" type=\"number\" inputmode=\"decimal\" name=\"ads_fba\" min=\"0\" max=\"100\" step=\"0.01\" value=\"10\" required><\/label>\n        <span class=\"mtx-subtitle\">Escenario FBM<\/span>\n        <label class=\"mtx-field\"><span class=\"mtx-label\">Precio FBM con IVA<\/span><input class=\"mtx-input\" type=\"number\" inputmode=\"decimal\" name=\"precio_fbm\" min=\"0.01\" step=\"0.01\" placeholder=\"Ej. 28.99\" required><\/label><label class=\"mtx-field\"><span class=\"mtx-label\">Unidades FBM al mes<\/span><input class=\"mtx-input\" type=\"number\" inputmode=\"numeric\" name=\"uds_fbm\" min=\"0\" step=\"1\" placeholder=\"Ej. 220\" required><\/label><label class=\"mtx-field\"><span class=\"mtx-label\">Tarifa por referencia FBM<\/span><input class=\"mtx-input\" type=\"number\" inputmode=\"decimal\" name=\"ref_fbm\" min=\"0\" max=\"60\" step=\"0.01\" value=\"15\" required><\/label><label class=\"mtx-field\"><span class=\"mtx-label\">Publicidad sobre ventas FBM<\/span><input class=\"mtx-input\" type=\"number\" inputmode=\"decimal\" name=\"ads_fbm\" min=\"0\" max=\"100\" step=\"0.01\" value=\"10\" required><\/label>\n      <\/div>\n    <\/section>\n    <section class=\"mtx-step\" data-step=\"2\" id=\"ff-step-2\" role=\"tabpanel\" aria-labelledby=\"ff-tab-2\">\n      <h2>Paso 2 \u00b7 Costes FBA<\/h2><p class=\"mtx-step-intro\">Copia las tarifas actuales desde la vista previa de Seller Central para tu ASIN, pa\u00eds, tama\u00f1o y temporada. Desde el 17 de abril de 2026 Amazon aplica un recargo del 1,5 % a la gesti\u00f3n log\u00edstica FBA; las vistas previas actuales ya lo reflejan, por lo que no debe sumarse dos veces.<\/p>\n      <div class=\"mtx-grid\">\n        <label class=\"mtx-field\"><span class=\"mtx-label\">\u00bfLa tarifa FBA introducida ya incluye el recargo?<\/span><select class=\"mtx-select\" name=\"fba_fuel_mode\" required><option value=\"included\" selected>S\u00ed, copio la vista previa actual<\/option><option value=\"base\">No, es una tarifa base sin recargo<\/option><\/select><span class=\"mtx-help\">Amazon ya actualiz\u00f3 Revenue Calculator y Fee Preview. La opci\u00f3n recomendada evita contabilizar dos veces el mismo coste.<\/span><\/label>\n        <label class=\"mtx-field\"><span class=\"mtx-label\">Porcentaje del recargo log\u00edstico<\/span><input class=\"mtx-input\" type=\"number\" inputmode=\"decimal\" name=\"fba_fuel\" min=\"0\" max=\"30\" step=\"0.01\" value=\"1.5\" required><span class=\"mtx-help\">Solo se suma cuando eliges que tu tarifa base todav\u00eda no incluye el recargo.<\/span><\/label>\n        <label class=\"mtx-field\"><span class=\"mtx-label\">Log\u00edstica FBA por unidad<\/span><input class=\"mtx-input\" type=\"number\" inputmode=\"decimal\" name=\"fba_logistica\" min=\"0\" step=\"0.01\" value=\"0\" required><\/label><label class=\"mtx-field\"><span class=\"mtx-label\">Env\u00edo de entrada por unidad<\/span><input class=\"mtx-input\" type=\"number\" inputmode=\"decimal\" name=\"fba_inbound\" min=\"0\" step=\"0.01\" value=\"0\" required><\/label><label class=\"mtx-field\"><span class=\"mtx-label\">Preparaci\u00f3n y etiquetado<\/span><input class=\"mtx-input\" type=\"number\" inputmode=\"decimal\" name=\"fba_prep\" min=\"0\" step=\"0.01\" value=\"0\" required><\/label><label class=\"mtx-field\"><span class=\"mtx-label\">Almacenamiento medio por unidad vendida<\/span><input class=\"mtx-input\" type=\"number\" inputmode=\"decimal\" name=\"fba_storage\" min=\"0\" step=\"0.01\" value=\"0\" required><\/label><label class=\"mtx-field\"><span class=\"mtx-label\">Reserva por inventario antiguo<\/span><input class=\"mtx-input\" type=\"number\" inputmode=\"decimal\" name=\"fba_aged\" min=\"0\" step=\"0.01\" value=\"0\" required><\/label><label class=\"mtx-field\"><span class=\"mtx-label\">Otras tarifas Amazon por unidad<\/span><input class=\"mtx-input\" type=\"number\" inputmode=\"decimal\" name=\"fba_other\" min=\"0\" step=\"0.01\" value=\"0\" required><\/label><label class=\"mtx-field\"><span class=\"mtx-label\">Tasa de devoluci\u00f3n FBA<\/span><input class=\"mtx-input\" type=\"number\" inputmode=\"decimal\" name=\"fba_returns\" min=\"0\" max=\"100\" step=\"0.01\" value=\"5\" required><\/label><label class=\"mtx-field\"><span class=\"mtx-label\">Coste medio por devoluci\u00f3n FBA<\/span><input class=\"mtx-input\" type=\"number\" inputmode=\"decimal\" name=\"fba_return_cost\" min=\"0\" step=\"0.01\" value=\"0\" required><span class=\"mtx-help\">Procesamiento, p\u00e9rdida de valor, retirada y unidades no vendibles.<\/span><\/label><label class=\"mtx-field\"><span class=\"mtx-label\">Costes fijos FBA al mes<\/span><input class=\"mtx-input\" type=\"number\" inputmode=\"decimal\" name=\"fba_fixed\" min=\"0\" step=\"0.01\" value=\"0\" required><\/label>\n      <\/div>\n    <\/section>\n    <section class=\"mtx-step\" data-step=\"3\" id=\"ff-step-3\" role=\"tabpanel\" aria-labelledby=\"ff-tab-3\">\n      <h2>Paso 3 \u00b7 Costes FBM<\/h2><p class=\"mtx-step-intro\">Valora tu operaci\u00f3n propia completa, incluido tiempo de preparaci\u00f3n, atenci\u00f3n al cliente y costes fijos.<\/p>\n      <div class=\"mtx-grid\">\n        <label class=\"mtx-field\"><span class=\"mtx-label\">Transporte al cliente por pedido<\/span><input class=\"mtx-input\" type=\"number\" inputmode=\"decimal\" name=\"fbm_shipping\" min=\"0\" step=\"0.01\" value=\"0\" required><\/label><label class=\"mtx-field\"><span class=\"mtx-label\">Embalaje por pedido<\/span><input class=\"mtx-input\" type=\"number\" inputmode=\"decimal\" name=\"fbm_pack\" min=\"0\" step=\"0.01\" value=\"0\" required><\/label><label class=\"mtx-field\"><span class=\"mtx-label\">Picking y mano de obra por pedido<\/span><input class=\"mtx-input\" type=\"number\" inputmode=\"decimal\" name=\"fbm_labor\" min=\"0\" step=\"0.01\" value=\"0\" required><\/label><label class=\"mtx-field\"><span class=\"mtx-label\">Almacenamiento por unidad vendida<\/span><input class=\"mtx-input\" type=\"number\" inputmode=\"decimal\" name=\"fbm_storage\" min=\"0\" step=\"0.01\" value=\"0\" required><\/label><label class=\"mtx-field\"><span class=\"mtx-label\">Software y otros por unidad<\/span><input class=\"mtx-input\" type=\"number\" inputmode=\"decimal\" name=\"fbm_other\" min=\"0\" step=\"0.01\" value=\"0\" required><\/label><label class=\"mtx-field\"><span class=\"mtx-label\">Atenci\u00f3n al cliente por pedido<\/span><input class=\"mtx-input\" type=\"number\" inputmode=\"decimal\" name=\"fbm_service\" min=\"0\" step=\"0.01\" value=\"0\" required><\/label><label class=\"mtx-field\"><span class=\"mtx-label\">Tasa de devoluci\u00f3n FBM<\/span><input class=\"mtx-input\" type=\"number\" inputmode=\"decimal\" name=\"fbm_returns\" min=\"0\" max=\"100\" step=\"0.01\" value=\"5\" required><\/label><label class=\"mtx-field\"><span class=\"mtx-label\">Coste medio por devoluci\u00f3n FBM<\/span><input class=\"mtx-input\" type=\"number\" inputmode=\"decimal\" name=\"fbm_return_cost\" min=\"0\" step=\"0.01\" value=\"0\" required><\/label><label class=\"mtx-field\"><span class=\"mtx-label\">Costes fijos FBM al mes<\/span><input class=\"mtx-input\" type=\"number\" inputmode=\"decimal\" name=\"fbm_fixed\" min=\"0\" step=\"0.01\" value=\"0\" required><\/label>\n      <\/div>\n    <\/section>\n    <section class=\"mtx-step\" data-step=\"4\" id=\"ff-step-4\" role=\"tabpanel\" aria-labelledby=\"ff-tab-4\"><h2>Paso 4 \u00b7 Decisi\u00f3n FBA o FBM<\/h2><p class=\"mtx-step-intro\">Separa econom\u00eda por unidad del efecto volumen para evitar una recomendaci\u00f3n enga\u00f1osa.<\/p><div class=\"mtx-result\" data-result aria-live=\"polite\"><\/div><\/section>\n    <div class=\"mtx-actions\"><button class=\"mtx-btn mtx-back\" type=\"button\" data-mtx-nav=\"back\" hidden>Anterior<\/button><span class=\"mtx-spacer\"><\/span><button class=\"mtx-btn mtx-btn-primary mtx-next\" type=\"button\" data-mtx-nav=\"next\">Siguiente<\/button><button class=\"mtx-btn mtx-reset\" type=\"reset\" data-mtx-nav=\"reset\" hidden>Reiniciar<\/button><\/div>\n  <\/form>\n  <style data-mt-elementor-input-fix=\"v26.2\">\n    .mtx-calculator[data-calculator-id=\"calculadora-fba-vs-fbm\"] input.mtx-input,.mtx-calculator[data-calculator-id=\"calculadora-fba-vs-fbm\"] select.mtx-select{box-sizing:border-box!important;height:44px!important;min-height:44px!important;padding:0 12px!important;border:1px solid #cfd9e8!important;border-radius:8px!important;background:#fff!important;color:var(--mtx-navy)!important;font-family:Poppins,Tahoma,Geneva,Verdana,sans-serif!important;font-size:14.72px!important;font-weight:600!important;line-height:1!important}\n    .mtx-calculator[data-calculator-id=\"calculadora-fba-vs-fbm\"] input.mtx-input:focus,.mtx-calculator[data-calculator-id=\"calculadora-fba-vs-fbm\"] select.mtx-select:focus{border-color:var(--mtx-green)!important}\n    .mtx-calculator[data-calculator-id=\"calculadora-fba-vs-fbm\"] input.mtx-input[aria-invalid=\"true\"],.mtx-calculator[data-calculator-id=\"calculadora-fba-vs-fbm\"] select.mtx-select[aria-invalid=\"true\"]{border-color:var(--mtx-danger)!important}\n  <\/style>\n  <script>\n    (()=>{ \/* Desarrollo 2026-08-10: comparativa FBA\/FBM con IVA correcto, recargo log\u00edstico europeo 2026, costes completos y umbrales. *\/\n      const root=document.currentScript.closest('.mtx-calculator');const form=root.querySelector('[data-mtx-form]');const steps=[...root.querySelectorAll('[data-step]')];const dots=[...root.querySelectorAll('[data-step-target]')];const stepper=root.querySelector('.mtx-stepper');const back=root.querySelector('.mtx-back');const next=root.querySelector('.mtx-next');const reset=root.querySelector('.mtx-reset');const error=root.querySelector('[data-error]');const result=root.querySelector('[data-result]');let current=1;let furthest=1;const max=steps.length;const value=n=>Number.parseFloat(form.elements[n]?.value);const clamp=(n,min,maxValue)=>Math.min(maxValue,Math.max(min,n));const percent=new Intl.NumberFormat('es-ES',{minimumFractionDigits:1,maximumFractionDigits:1});const money=n=>new Intl.NumberFormat('es-ES',{style:'currency',currency:form.elements.moneda.value,minimumFractionDigits:2,maximumFractionDigits:2}).format(n);const fmtPct=n=>Number.isFinite(n)?`${percent.format(n)} %`:'N\/D';\n      const fuelMode=form.elements.fba_fuel_mode;const fuelInput=form.elements.fba_fuel;const syncFuelMode=()=>{const included=fuelMode.value==='included';fuelInput.disabled=included;fuelInput.closest('.mtx-field').classList.toggle('is-muted',included)};fuelMode.addEventListener('change',syncFuelMode);syncFuelMode();\n      const hideError=()=>{error.classList.remove('is-visible');error.textContent='';root.querySelectorAll('[aria-invalid=\"true\"]').forEach(el=>el.removeAttribute('aria-invalid'))};const 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groups={1:[['iva',0,30],['producto',0,1e7],['digital',0,30],['precio_fba',.01,1e7],['uds_fba',0,1e8],['ref_fba',0,60],['ads_fba',0,100],['precio_fbm',.01,1e7],['uds_fbm',0,1e8],['ref_fbm',0,60],['ads_fbm',0,100]],2:[['fba_fuel',0,30],['fba_logistica',0,1e7],['fba_inbound',0,1e7],['fba_prep',0,1e7],['fba_storage',0,1e7],['fba_aged',0,1e7],['fba_other',0,1e7],['fba_returns',0,100],['fba_return_cost',0,1e7],['fba_fixed',0,1e9]],3:[['fbm_shipping',0,1e7],['fbm_pack',0,1e7],['fbm_labor',0,1e7],['fbm_storage',0,1e7],['fbm_other',0,1e7],['fbm_service',0,1e7],['fbm_returns',0,100],['fbm_return_cost',0,1e7],['fbm_fixed',0,1e9]]};for(const [name,min,maxi] of groups[step]||[])if(!valid(name,min,maxi))return false;return true};\n      const model=(kind,overrides={})=>{const fba=kind==='fba';const price=overrides.price??value(fba?'precio_fba':'precio_fbm');const units=overrides.units??value(fba?'uds_fba':'uds_fbm');const vat=value('iva')\/100;const netRevenue=price\/(1+vat);const referral=price*value(fba?'ref_fba':'ref_fbm')\/100;const ads=price*value(fba?'ads_fba':'ads_fbm')\/100;const returnRate=(overrides.returnRate??value(fba?'fba_returns':'fbm_returns'))\/100;const returnCost=value(fba?'fba_return_cost':'fbm_return_cost')*returnRate;const fuel=fba&&form.elements.fba_fuel_mode.value==='base'?value('fba_logistica')*value('fba_fuel')\/100:0;let operating,amazonFeeBase;if(fba){operating=value('fba_logistica')+fuel+value('fba_inbound')+value('fba_prep')+value('fba_storage')+value('fba_aged')+value('fba_other');amazonFeeBase=referral+value('fba_logistica')+value('fba_storage')+value('fba_aged')+value('fba_other')}else{operating=value('fbm_shipping')+value('fbm_pack')+value('fbm_labor')+value('fbm_storage')+value('fbm_other')+value('fbm_service');amazonFeeBase=referral}const digital=amazonFeeBase*value('digital')\/100;const variable=value('producto')+referral+ads+operating+returnCost+digital;const contribution=netRevenue-variable;const fixed=value(fba?'fba_fixed':'fbm_fixed');const monthly=contribution*units-fixed;return{kind,price,units,netRevenue,referral,ads,operating,fuel,returnCost,digital,variable,contribution,fixed,monthly,margin:netRevenue?contribution\/netRevenue*100:NaN,roi:value('producto')?contribution\/value('producto')*100:NaN,breakEvenUnits:contribution>0?Math.ceil(fixed\/contribution):null}};\n      const breakEvenPrice=kind=>{let low=.01,high=Math.max(value(kind==='fba'?'precio_fba':'precio_fbm')*10,100);const unitProfit=price=>model(kind,{price,units:1}).contribution;if(unitProfit(high)<=0)return null;for(let i=0;i<70;i++){const mid=(low+high)\/2;if(unitProfit(mid)>=0)high=mid;else low=mid}return high};\n      const calculate=()=>{const fba=model('fba');const fbm=model('fbm');const sameUnits=value('uds_fbm');const fbaSame=model('fba',{units:sameUnits});const fbmSame=model('fbm',{units:sameUnits});const stressFba=model('fba',{price:fba.price*.95,returnRate:Math.min(100,value('fba_returns')+5)});const stressFbm=model('fbm',{price:fbm.price*.95,returnRate:Math.min(100,value('fbm_returns')+5)});const winner=fba.monthly===fbm.monthly?'Empate con tus hip\u00f3tesis':fba.monthly>fbm.monthly?'FBA genera m\u00e1s beneficio mensual':'FBM genera m\u00e1s beneficio mensual';const winnerKind=fba.monthly>=fbm.monthly?'FBA':'FBM';const delta=Math.abs(fba.monthly-fbm.monthly);const fbaNeed=fba.contribution>0?(fbm.monthly+fba.fixed)\/fba.contribution:null;const uplift=fbaNeed!==null&&fbm.units>0?(fbaNeed\/fbm.units-1)*100:null;const unitWinner=fba.contribution===fbm.contribution?'Empate':fba.contribution>fbm.contribution?'FBA':'FBM';const beFba=breakEvenPrice('fba');const beFbm=breakEvenPrice('fbm');result.innerHTML=`<span class=\"mtx-status ${(fba.monthly<0&&fbm.monthly<0)?'is-warning':''}\">${winner}<\/span><div class=\"mtx-result-grid\"><article class=\"mtx-kpi is-main\"><span>Mejor opci\u00f3n con tu volumen<\/span><strong>${winnerKind}<\/strong><small>Diferencia mensual: ${money(delta)}.<\/small><\/article><article class=\"mtx-kpi\"><span>Beneficio FBA al mes<\/span><strong>${money(fba.monthly)}<\/strong><small>${money(fba.contribution)} por unidad; margen ${fmtPct(fba.margin)}.<\/small><\/article><article class=\"mtx-kpi\"><span>Beneficio FBM al mes<\/span><strong>${money(fbm.monthly)}<\/strong><small>${money(fbm.contribution)} por unidad; margen ${fmtPct(fbm.margin)}.<\/small><\/article><article class=\"mtx-kpi\"><span>Mejor econom\u00eda por unidad<\/span><strong>${unitWinner}<\/strong><small>Compara contribuci\u00f3n sin mezclar el efecto volumen.<\/small><\/article><article class=\"mtx-kpi\"><span>Punto muerto FBA<\/span><strong>${fba.breakEvenUnits===null?'No alcanzable':`${fba.breakEvenUnits} uds\/mes`}<\/strong><small>Precio m\u00ednimo por unidad: ${beFba===null?'N\/D':money(beFba)}.<\/small><\/article><article class=\"mtx-kpi\"><span>Punto muerto FBM<\/span><strong>${fbm.breakEvenUnits===null?'No alcanzable':`${fbm.breakEvenUnits} uds\/mes`}<\/strong><small>Precio m\u00ednimo por unidad: ${beFbm===null?'N\/D':money(beFbm)}.<\/small><\/article><article class=\"mtx-kpi\"><span>ROI unitario FBA<\/span><strong>${fmtPct(fba.roi)}<\/strong><small>Contribuci\u00f3n \/ coste puesto en almac\u00e9n.<\/small><\/article><article class=\"mtx-kpi\"><span>ROI unitario FBM<\/span><strong>${fmtPct(fbm.roi)}<\/strong><small>Antes de costes fijos mensuales.<\/small><\/article><\/div><div class=\"mtx-table-wrap\"><table class=\"mtx-table\"><thead><tr><th>Partida por unidad<\/th><th>FBA<\/th><th>FBM<\/th><th>Diferencia<\/th><\/tr><\/thead><tbody><tr><td>Ingreso sin IVA<\/td><td>${money(fba.netRevenue)}<\/td><td>${money(fbm.netRevenue)}<\/td><td>${money(fba.netRevenue-fbm.netRevenue)}<\/td><\/tr><tr><td>Producto puesto en almac\u00e9n<\/td><td>${money(value('producto'))}<\/td><td>${money(value('producto'))}<\/td><td>${money(0)}<\/td><\/tr><tr><td>Tarifa por referencia<\/td><td>${money(fba.referral)}<\/td><td>${money(fbm.referral)}<\/td><td>${money(fba.referral-fbm.referral)}<\/td><\/tr><tr><td>Publicidad<\/td><td>${money(fba.ads)}<\/td><td>${money(fbm.ads)}<\/td><td>${money(fba.ads-fbm.ads)}<\/td><\/tr><tr><td>Operaci\u00f3n log\u00edstica<\/td><td>${money(fba.operating)}<\/td><td>${money(fbm.operating)}<\/td><td>${money(fba.operating-fbm.operating)}<\/td><\/tr><tr><td>Combustible y log\u00edstica FBA 2026<\/td><td>${money(fba.fuel)}<\/td><td>${money(0)}<\/td><td>${money(fba.fuel)}<\/td><\/tr><tr><td>Devoluciones esperadas<\/td><td>${money(fba.returnCost)}<\/td><td>${money(fbm.returnCost)}<\/td><td>${money(fba.returnCost-fbm.returnCost)}<\/td><\/tr><tr><td>Servicios digitales<\/td><td>${money(fba.digital)}<\/td><td>${money(fbm.digital)}<\/td><td>${money(fba.digital-fbm.digital)}<\/td><\/tr><tr><td><strong>Contribuci\u00f3n por unidad<\/strong><\/td><td><strong>${money(fba.contribution)}<\/strong><\/td><td><strong>${money(fbm.contribution)}<\/strong><\/td><td><strong>${money(fba.contribution-fbm.contribution)}<\/strong><\/td><\/tr><\/tbody><\/table><\/div><div class=\"mtx-table-wrap\"><table class=\"mtx-table\"><thead><tr><th>Escenario<\/th><th>FBA mensual<\/th><th>FBM mensual<\/th><th>Lectura<\/th><\/tr><\/thead><tbody><tr><td>Vol\u00famenes esperados<\/td><td>${money(fba.monthly)}<\/td><td>${money(fbm.monthly)}<\/td><td>${fba.monthly>=fbm.monthly?'FBA':'FBM'} gana por ${money(Math.abs(fba.monthly-fbm.monthly))}<\/td><\/tr><tr><td>Mismo volumen (${sameUnits} uds)<\/td><td>${money(fbaSame.monthly)}<\/td><td>${money(fbmSame.monthly)}<\/td><td>A\u00edsla la econom\u00eda por unidad<\/td><\/tr><tr><td>Estr\u00e9s: precio -5 % y devoluciones +5 puntos<\/td><td>${money(stressFba.monthly)}<\/td><td>${money(stressFbm.monthly)}<\/td><td>${stressFba.monthly>=stressFbm.monthly?'FBA':'FBM'} resiste mejor<\/td><\/tr><\/tbody><\/table><\/div><div class=\"mtx-note\"><strong>Umbral comercial de FBA<\/strong>${fbaNeed===null?'FBA no tiene contribuci\u00f3n positiva, por lo que aumentar ventas empeorar\u00eda el resultado hasta corregir precio o costes.':`FBA necesita aproximadamente ${Math.max(0,Math.ceil(fbaNeed))} unidades mensuales para igualar el beneficio FBM introducido.${uplift!==null?` Eso equivale a un ${uplift>=0?'+':''}${percent.format(uplift)} % frente al volumen FBM.`:''}`}<\/div><div class=\"mtx-note\"><strong>Decisi\u00f3n con datos completos<\/strong>La recomendaci\u00f3n cambia si Prime modifica conversi\u00f3n, Buy Box, precio o devoluciones. Repite la simulaci\u00f3n con el promedio real de 90 d\u00edas y con las tarifas espec\u00edficas del ASIN. Todos los costes introducidos se tratan sin IVA recuperable; el precio s\u00ed incluye IVA.<\/div><p class=\"mtx-source\">Contrasta tarifas con la <a href=\"https:\/\/sell.amazon.es\/precios?mons_sel_locale=es_ES\" target=\"_blank\" rel=\"noopener noreferrer\">calculadora y vista previa oficial de Amazon<\/a>. El recargo log\u00edstico FBA del 1,5 % est\u00e1 modelado sin duplicarlo cuando la tarifa actual ya lo incorpora; las dem\u00e1s tarifas europeas y los recargos de servicios digitales pueden variar por pa\u00eds, categor\u00eda, tama\u00f1o y fecha; por eso no se fijan importes externos en el c\u00f3digo.<\/p>`;result.classList.add('is-visible')};\n      const focusStepper=()=>{if(!stepper||typeof stepper.scrollIntoView!=='function')return;const reduced=typeof matchMedia==='function'&&matchMedia('(prefers-reduced-motion: reduce)').matches;stepper.scrollIntoView({block:'start',behavior:reduced?'auto':'smooth'})};const paint=()=>{steps.forEach(s=>s.classList.toggle('is-active',Number(s.dataset.step)===current));dots.forEach(d=>{const n=Number(d.dataset.stepTarget);d.classList.toggle('is-active',n===current);d.classList.toggle('is-complete',n<current);d.setAttribute('aria-selected',n===current?'true':'false');d.tabIndex=n===current?0:-1;d.disabled=n>furthest});back.hidden=current===1;next.hidden=current===max;reset.hidden=current!==max};const go=n=>{current=clamp(n,1,max);furthest=Math.max(furthest,current);paint();focusStepper()};back.addEventListener('click',()=>go(current-1));next.addEventListener('click',()=>{if(!validate(current))return;if(current===max-1)calculate();go(current+1)});dots.forEach(d=>d.addEventListener('click',()=>{const n=Number(d.dataset.stepTarget);if(n<=furthest)go(n)}));form.addEventListener('reset',()=>setTimeout(()=>{syncFuelMode();hideError();result.innerHTML='';result.classList.remove('is-visible');furthest=1;go(1)},0));paint();\n    })();\n  <\/script>\n<\/section>\n<style data-mt-hubspot-standard=\"v26.2\">:where(.hs-form-frame,[id*=\"hs-form\"],[id*=\"hubspot-form\"]){--hsf-button__background-color:#031549;--hsf-button__color:#fff;--hsf-button__border-radius:25px}<\/style>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-efa74b1 elementor-cta--layout-image-left elementor-cta--mobile-layout-image-below elementor-cta--skin-classic elementor-animated-content elementor-widget elementor-widget-call-to-action\" data-id=\"efa74b1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"call-to-action.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-cta\">\n\t\t\t\t\t<div class=\"elementor-cta__bg-wrapper\">\n\t\t\t\t<div class=\"elementor-cta__bg elementor-bg\" style=\"background-image: url(https:\/\/muaytax.com\/wp-content\/uploads\/2026\/02\/Gestoria-Amazon.png);\" role=\"img\" aria-label=\"gestor\u00eda Amazon\"><\/div>\n\t\t\t\t<div class=\"elementor-cta__bg-overlay\"><\/div>\n\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-cta__content\">\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-cta__title elementor-cta__content-item elementor-content-item\">\n\t\t\t\t\t\tTu gestor\u00eda para vender en Amazon sin errores fiscales\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-cta__description elementor-cta__content-item elementor-content-item\">\n\t\t\t\t\t\tIVA, OSS, EPR y declaraciones al d\u00eda. Somos proveedor oficial del Amazon Service Provider Network (SPN) en Taxes y Compliance.\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-cta__button-wrapper elementor-cta__content-item elementor-content-item \">\n\t\t\t\t\t<a class=\"elementor-cta__button elementor-button elementor-size-\" href=\"https:\/\/muaytax.com\/es\/espana\/gestoria-amazon\/\">\n\t\t\t\t\t\tEmpezar ahora\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-77a1077 elementor-widget elementor-widget-text-editor\" data-id=\"77a1077\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h2>C\u00f3mo funciona la calculadora FBA vs FBM<\/h2><p>La calculadora te pide datos en cuatro pasos. Cada paso alimenta al siguiente.<\/p><ol><li><strong>Producto y demanda.<\/strong> Eliges la <strong>moneda<\/strong>, marcas si el precio <strong>incluye IVA<\/strong> y escribes tu <strong>coste puesto en almac\u00e9n<\/strong>. Despu\u00e9s escribes, para <strong>FBA<\/strong> y para <strong>FBM<\/strong>, el <strong>precio<\/strong>, las <strong>unidades al mes<\/strong>, la <strong>tarifa de referencia<\/strong> y la <strong>publicidad<\/strong> sobre ventas.<\/li><li><strong>Costes FBA.<\/strong> Escribes las <strong>tarifas de Amazon<\/strong> por unidad: log\u00edstica, env\u00edo de entrada, preparaci\u00f3n, almacenamiento y otras. Indicas si la tarifa <strong>ya incluye el recargo<\/strong>. A\u00f1ades la <strong>tasa de devoluci\u00f3n<\/strong>, su coste y tus <strong>costes fijos<\/strong> del mes.<\/li><li><strong>Costes FBM.<\/strong> Escribes lo que te cuesta <strong>enviar t\u00fa<\/strong>: transporte, embalaje, picking, almacenamiento, software y atenci\u00f3n al cliente. A\u00f1ades la <strong>tasa de devoluci\u00f3n<\/strong>, su coste y tus <strong>costes fijos<\/strong> del mes.<\/li><li><strong>Decisi\u00f3n FBA o FBM.<\/strong> La calculadora <strong>separa<\/strong> el beneficio <strong>por unidad<\/strong> del <strong>efecto del volumen<\/strong>. As\u00ed evita una recomendaci\u00f3n enga\u00f1osa.<\/li><\/ol><p>No hace falta rellenar todos los campos. Si un coste no te aplica, d\u00e9jalo en <strong>0<\/strong>.<\/p><h2>Qu\u00e9 datos necesitas y d\u00f3nde encontrarlos<\/h2><div style=\"width: 100%; max-width: 100%; overflow-x: auto; -webkit-overflow-scrolling: touch;\"><figure style=\"margin: 0; width: 100%;\"><table style=\"width: 100%; max-width: 100%; min-width: 760px; border-collapse: separate; border-spacing: 0; table-layout: auto; border: 1px solid #008A51; border-radius: 10px; overflow: hidden;\"><tbody><tr><td style=\"background-color: #008a51; color: #ffffff; border: 1px solid #008A51; padding: 10px; width: 26%;\"><strong>Dato<\/strong><\/td><td style=\"background-color: #008a51; color: #ffffff; border: 1px solid #008A51; padding: 10px; width: 42%;\"><strong>Qu\u00e9 es<\/strong><\/td><td style=\"background-color: #008a51; color: #ffffff; border: 1px solid #008A51; padding: 10px; width: 32%;\"><strong>D\u00f3nde lo encuentras<\/strong><\/td><\/tr><tr><td style=\"border: 1px solid #008A51; padding: 10px;\"><strong>Coste puesto en almac\u00e9n<\/strong><\/td><td style=\"border: 1px solid #008A51; padding: 10px;\">Compra o fabricaci\u00f3n, transporte, arancel y recepci\u00f3n, por unidad<\/td><td style=\"border: 1px solid #008A51; padding: 10px;\">Tus facturas de proveedor y de transporte<\/td><\/tr><tr><td style=\"border: 1px solid #008A51; padding: 10px;\"><strong>Precio de venta<\/strong><\/td><td style=\"border: 1px solid #008A51; padding: 10px;\">Precio con IVA que ve el cliente<\/td><td style=\"border: 1px solid #008A51; padding: 10px;\">Tu ficha en Seller Central<\/td><\/tr><tr><td style=\"border: 1px solid #008A51; padding: 10px;\"><strong>Unidades al mes<\/strong><\/td><td style=\"border: 1px solid #008A51; padding: 10px;\">Ventas previstas con cada modelo<\/td><td style=\"border: 1px solid #008A51; padding: 10px;\">Tu hist\u00f3rico o tu previsi\u00f3n<\/td><\/tr><tr><td style=\"border: 1px solid #008A51; padding: 10px;\"><strong>Tarifa de referencia<\/strong><\/td><td style=\"border: 1px solid #008A51; padding: 10px;\">Porcentaje de comisi\u00f3n de tu categor\u00eda<\/td><td style=\"border: 1px solid #008A51; padding: 10px;\">Vista previa de tarifas en Seller Central<\/td><\/tr><tr><td style=\"border: 1px solid #008A51; padding: 10px;\"><strong>Tarifas FBA<\/strong><\/td><td style=\"border: 1px solid #008A51; padding: 10px;\">Log\u00edstica, entrada, almacenamiento y otras, por unidad<\/td><td style=\"border: 1px solid #008A51; padding: 10px;\">Vista previa de tarifas y tabla oficial de Amazon<\/td><\/tr><tr><td style=\"border: 1px solid #008A51; padding: 10px;\"><strong>Costes de tu log\u00edstica<\/strong><\/td><td style=\"border: 1px solid #008A51; padding: 10px;\">Transporte, embalaje, picking y atenci\u00f3n al cliente<\/td><td style=\"border: 1px solid #008A51; padding: 10px;\">Tus facturas y tus tiempos de trabajo<\/td><\/tr><tr><td style=\"border: 1px solid #008A51; padding: 10px;\"><strong>Devoluciones<\/strong><\/td><td style=\"border: 1px solid #008A51; padding: 10px;\">Porcentaje de devoluciones y coste medio de cada una<\/td><td style=\"border: 1px solid #008A51; padding: 10px;\">Tu informe de devoluciones<\/td><\/tr><tr><td style=\"border: 1px solid #008A51; padding: 10px;\"><strong>Costes fijos<\/strong><\/td><td style=\"border: 1px solid #008A51; padding: 10px;\">Lo que pagas al mes aunque no vendas<\/td><td style=\"border: 1px solid #008A51; padding: 10px;\">Tus cuotas, alquiler y personal<\/td><\/tr><\/tbody><\/table><\/figure><\/div><p><strong>La tarifa de Amazon importa.<\/strong> Copia la tarifa de tu producto concreto, no una media.<\/p><p><span style=\"font-family: Poppins, sans-serif; font-size: 36px; font-style: inherit; font-weight: bold;\">Cu\u00e1ndo suele ganar cada modelo<\/span><\/p><p>No hay una respuesta \u00fanica. Estas pautas orientan, pero decide con tus n\u00fameros.<\/p><div style=\"width: 100%; max-width: 100%; overflow-x: auto; -webkit-overflow-scrolling: touch;\"><figure style=\"margin: 0; width: 100%;\"><table style=\"width: 100%; max-width: 100%; min-width: 760px; border-collapse: separate; border-spacing: 0; table-layout: auto; border: 1px solid #008A51; border-radius: 10px; overflow: hidden;\"><tbody><tr><td style=\"background-color: #008a51; color: #ffffff; border: 1px solid #008A51; padding: 10px; width: 22%;\"><strong>Factor<\/strong><\/td><td style=\"background-color: #008a51; color: #ffffff; border: 1px solid #008A51; padding: 10px; width: 39%;\"><strong>Tiende a favorecer a FBA<\/strong><\/td><td style=\"background-color: #008a51; color: #ffffff; border: 1px solid #008A51; padding: 10px; width: 39%;\"><strong>Tiende a favorecer a FBM<\/strong><\/td><\/tr><tr><td style=\"border: 1px solid #008A51; padding: 10px;\"><strong>Rotaci\u00f3n<\/strong><\/td><td style=\"border: 1px solid #008A51; padding: 10px;\">Alta: el stock no se queda parado<\/td><td style=\"border: 1px solid #008A51; padding: 10px;\">Baja: el almacenamiento de Amazon pesa m\u00e1s<\/td><\/tr><tr><td style=\"border: 1px solid #008A51; padding: 10px;\"><strong>Tama\u00f1o y peso<\/strong><\/td><td style=\"border: 1px solid #008A51; padding: 10px;\">Peque\u00f1o y ligero<\/td><td style=\"border: 1px solid #008A51; padding: 10px;\">Grande o pesado, con log\u00edstica propia barata<\/td><\/tr><tr><td style=\"border: 1px solid #008A51; padding: 10px;\"><strong>Margen del producto<\/strong><\/td><td style=\"border: 1px solid #008A51; padding: 10px;\">Medio, con volumen<\/td><td style=\"border: 1px solid #008A51; padding: 10px;\">Alto, que aguanta tu coste de env\u00edo<\/td><\/tr><tr><td style=\"border: 1px solid #008A51; padding: 10px;\"><strong>Conversi\u00f3n<\/strong><\/td><td style=\"border: 1px solid #008A51; padding: 10px;\">El sello Prime ayuda a vender m\u00e1s<\/td><td style=\"border: 1px solid #008A51; padding: 10px;\">Tu cliente compra igual sin Prime<\/td><\/tr><tr><td style=\"border: 1px solid #008A51; padding: 10px;\"><strong>Devoluciones<\/strong><\/td><td style=\"border: 1px solid #008A51; padding: 10px;\">Bajas, o con coste controlado<\/td><td style=\"border: 1px solid #008A51; padding: 10px;\">Gesti\u00f3n propia y barata<\/td><\/tr><tr><td style=\"border: 1px solid #008A51; padding: 10px;\"><strong>Tu estructura<\/strong><\/td><td style=\"border: 1px solid #008A51; padding: 10px;\">No tienes almac\u00e9n ni tiempo<\/td><td style=\"border: 1px solid #008A51; padding: 10px;\">Ya tienes log\u00edstica montada<\/td><\/tr><\/tbody><\/table><\/figure><\/div><p>Muchos vendedores usan los <strong>dos modelos<\/strong> a la vez, seg\u00fan el producto.<\/p><h2>El recargo log\u00edstico de Amazon de 2026<\/h2><p>Desde el <strong>17 de abril de 2026<\/strong>, Amazon aplica un <strong>recargo del 1,5 %<\/strong> a las tarifas de gesti\u00f3n log\u00edstica de FBA. Lo llama recargo por combustible y log\u00edstica.<\/p><p>En la <strong>tabla oficial de tarifas<\/strong> de Amazon, ese recargo <strong>se aplica aparte<\/strong> del importe de la tabla. No est\u00e1 incluido en \u00e9l.<\/p><div style=\"width: 100%; max-width: 100%; overflow-x: auto; -webkit-overflow-scrolling: touch;\"><figure style=\"margin: 0; width: 100%;\"><table style=\"width: 100%; max-width: 100%; min-width: 720px; border-collapse: separate; border-spacing: 0; table-layout: auto; border: 1px solid #008A51; border-radius: 10px; overflow: hidden;\"><tbody><tr><td style=\"background-color: #008a51; color: #ffffff; border: 1px solid #008A51; padding: 10px; width: 60%;\"><strong>Si copias la tarifa de\u2026<\/strong><\/td><td style=\"background-color: #008a51; color: #ffffff; border: 1px solid #008A51; padding: 10px; width: 40%;\"><strong>Marca en la calculadora<\/strong><\/td><\/tr><tr><td style=\"border: 1px solid #008A51; padding: 10px;\">La tabla oficial de tarifas de Amazon<\/td><td style=\"border: 1px solid #008A51; padding: 10px;\"><strong>No<\/strong>: el recargo no est\u00e1 incluido<\/td><\/tr><tr><td style=\"border: 1px solid #008A51; padding: 10px;\">Una vista previa donde el recargo ya aparece sumado<\/td><td style=\"border: 1px solid #008A51; padding: 10px;\"><strong>S\u00ed<\/strong>: ya est\u00e1 incluido<\/td><\/tr><tr><td style=\"border: 1px solid #008A51; padding: 10px;\">Una vista previa donde el recargo aparece como l\u00ednea aparte<\/td><td style=\"border: 1px solid #008A51; padding: 10px;\"><strong>No<\/strong>: la calculadora lo suma por ti<\/td><\/tr><\/tbody><\/table><\/figure><\/div><p>Antes de decidir, <strong>comprueba si el recargo aparece como l\u00ednea propia<\/strong>. Es el error m\u00e1s f\u00e1cil: contarlo dos veces o no contarlo.<\/p><p><strong>No es una cifra grande.<\/strong> Con una tarifa de log\u00edstica de 4,20 \u20ac, el recargo es de <strong>0,063 \u20ac por unidad<\/strong>. Con 180 unidades al mes son unos <strong>11 \u20ac<\/strong>. Pesa m\u00e1s si tienes muchos productos.<\/p><h2>Ejemplo pr\u00e1ctico: el mismo producto en FBA y en FBM<\/h2><p>Es un caso inventado con cifras realistas. <strong>Las tarifas son supuestos<\/strong>, no tarifas oficiales. Cambia por las tuyas.<\/p><h3>Datos del producto<\/h3><div style=\"width: 100%; max-width: 100%; overflow-x: auto; -webkit-overflow-scrolling: touch;\"><figure style=\"margin: 0; width: 100%;\"><table style=\"width: 100%; max-width: 100%; min-width: 720px; border-collapse: separate; border-spacing: 0; table-layout: auto; border: 1px solid #008A51; border-radius: 10px; overflow: hidden;\"><tbody><tr><td style=\"background-color: #008a51; color: #ffffff; border: 1px solid #008A51; padding: 10px; width: 50%;\"><strong>Dato<\/strong><\/td><td style=\"background-color: #008a51; color: #ffffff; border: 1px solid #008A51; padding: 10px; width: 25%;\"><strong>FBA<\/strong><\/td><td style=\"background-color: #008a51; color: #ffffff; border: 1px solid #008A51; padding: 10px; width: 25%;\"><strong>FBM<\/strong><\/td><\/tr><tr><td style=\"border: 1px solid #008A51; padding: 10px;\">Precio de venta (con IVA)<\/td><td style=\"border: 1px solid #008A51; padding: 10px;\">34,90 \u20ac<\/td><td style=\"border: 1px solid #008A51; padding: 10px;\">34,90 \u20ac<\/td><\/tr><tr><td style=\"border: 1px solid #008A51; padding: 10px;\">Coste puesto en almac\u00e9n<\/td><td style=\"border: 1px solid #008A51; padding: 10px;\">11,50 \u20ac<\/td><td style=\"border: 1px solid #008A51; padding: 10px;\">11,50 \u20ac<\/td><\/tr><tr><td style=\"border: 1px solid #008A51; padding: 10px;\">Unidades al mes<\/td><td style=\"border: 1px solid #008A51; padding: 10px;\">180<\/td><td style=\"border: 1px solid #008A51; padding: 10px;\">60<\/td><\/tr><tr><td style=\"border: 1px solid #008A51; padding: 10px;\">Tarifa de referencia<\/td><td style=\"border: 1px solid #008A51; padding: 10px;\">15 % del precio<\/td><td style=\"border: 1px solid #008A51; padding: 10px;\">15 % del precio<\/td><\/tr><tr><td style=\"border: 1px solid #008A51; padding: 10px;\">Publicidad (sobre venta neta)<\/td><td style=\"border: 1px solid #008A51; padding: 10px;\">8 %<\/td><td style=\"border: 1px solid #008A51; padding: 10px;\">6 %<\/td><\/tr><tr><td style=\"border: 1px solid #008A51; padding: 10px;\">Tasa de devoluci\u00f3n y coste por devoluci\u00f3n<\/td><td style=\"border: 1px solid #008A51; padding: 10px;\">6 % y 6,00 \u20ac<\/td><td style=\"border: 1px solid #008A51; padding: 10px;\">4 % y 9,00 \u20ac<\/td><\/tr><tr><td style=\"border: 1px solid #008A51; padding: 10px;\">Costes fijos al mes<\/td><td style=\"border: 1px solid #008A51; padding: 10px;\">40 \u20ac<\/td><td style=\"border: 1px solid #008A51; padding: 10px;\">150 \u20ac<\/td><\/tr><\/tbody><\/table><\/figure><\/div><p>Se vende m\u00e1s con FBA porque el sello Prime ayuda a convertir. Esa es otra suposici\u00f3n.<\/p><h3>Beneficio por unidad<\/h3><div style=\"width: 100%; max-width: 100%; overflow-x: auto; -webkit-overflow-scrolling: touch;\"><figure style=\"margin: 0; width: 100%;\"><table style=\"width: 100%; max-width: 100%; min-width: 760px; border-collapse: separate; border-spacing: 0; table-layout: auto; border: 1px solid #008A51; border-radius: 10px; overflow: hidden;\"><tbody><tr><td style=\"background-color: #008a51; color: #ffffff; border: 1px solid #008A51; padding: 10px; width: 60%;\"><strong>Concepto<\/strong><\/td><td style=\"background-color: #008a51; color: #ffffff; border: 1px solid #008A51; padding: 10px; width: 20%;\"><strong>FBA<\/strong><\/td><td style=\"background-color: #008a51; color: #ffffff; border: 1px solid #008A51; padding: 10px; width: 20%;\"><strong>FBM<\/strong><\/td><\/tr><tr><td style=\"border: 1px solid #008A51; padding: 10px;\">Precio con IVA<\/td><td style=\"border: 1px solid #008A51; padding: 10px;\">34,90 \u20ac<\/td><td style=\"border: 1px solid #008A51; padding: 10px;\">34,90 \u20ac<\/td><\/tr><tr><td style=\"border: 1px solid #008A51; padding: 10px;\"><strong>Venta neta<\/strong> (34,90 \u20ac \u00f7 1,21)<\/td><td style=\"border: 1px solid #008A51; padding: 10px;\"><strong>28,84 \u20ac<\/strong><\/td><td style=\"border: 1px solid #008A51; padding: 10px;\"><strong>28,84 \u20ac<\/strong><\/td><\/tr><tr><td style=\"border: 1px solid #008A51; padding: 10px;\">Coste puesto en almac\u00e9n<\/td><td style=\"border: 1px solid #008A51; padding: 10px;\">\u221211,50 \u20ac<\/td><td style=\"border: 1px solid #008A51; padding: 10px;\">\u221211,50 \u20ac<\/td><\/tr><tr><td style=\"border: 1px solid #008A51; padding: 10px;\">Comisi\u00f3n de referencia<\/td><td style=\"border: 1px solid #008A51; padding: 10px;\">\u22125,24 \u20ac<\/td><td style=\"border: 1px solid #008A51; padding: 10px;\">\u22125,24 \u20ac<\/td><\/tr><tr><td style=\"border: 1px solid #008A51; padding: 10px;\">Log\u00edstica FBA (4,20 \u20ac) m\u00e1s recargo del 1,5 %<\/td><td style=\"border: 1px solid #008A51; padding: 10px;\">\u22124,26 \u20ac<\/td><td style=\"border: 1px solid #008A51; padding: 10px;\">\u2014<\/td><\/tr><tr><td style=\"border: 1px solid #008A51; padding: 10px;\">Entrada, preparaci\u00f3n, almacenamiento y otras tarifas FBA<\/td><td style=\"border: 1px solid #008A51; padding: 10px;\">\u22121,00 \u20ac<\/td><td style=\"border: 1px solid #008A51; padding: 10px;\">\u2014<\/td><\/tr><tr><td style=\"border: 1px solid #008A51; padding: 10px;\">Transporte, embalaje, picking, almacenamiento, software y atenci\u00f3n<\/td><td style=\"border: 1px solid #008A51; padding: 10px;\">\u2014<\/td><td style=\"border: 1px solid #008A51; padding: 10px;\">\u22125,50 \u20ac<\/td><\/tr><tr><td style=\"border: 1px solid #008A51; padding: 10px;\">Devoluciones<\/td><td style=\"border: 1px solid #008A51; padding: 10px;\">\u22120,36 \u20ac<\/td><td style=\"border: 1px solid #008A51; padding: 10px;\">\u22120,36 \u20ac<\/td><\/tr><tr><td style=\"border: 1px solid #008A51; padding: 10px;\">Publicidad<\/td><td style=\"border: 1px solid #008A51; padding: 10px;\">\u22122,31 \u20ac<\/td><td style=\"border: 1px solid #008A51; padding: 10px;\">\u22121,73 \u20ac<\/td><\/tr><tr><td style=\"border: 1px solid #008A51; padding: 10px;\"><strong>Beneficio por unidad<\/strong><\/td><td style=\"border: 1px solid #008A51; padding: 10px;\"><strong>4,18 \u20ac<\/strong><\/td><td style=\"border: 1px solid #008A51; padding: 10px;\"><strong>4,52 \u20ac<\/strong><\/td><\/tr><\/tbody><\/table><\/figure><\/div><p><strong>FBM deja 0,34 \u20ac m\u00e1s por unidad.<\/strong> Mirando solo esta fila, parece que gana.<\/p><h3>Beneficio por mes y volumen necesario<\/h3><div style=\"width: 100%; max-width: 100%; overflow-x: auto; -webkit-overflow-scrolling: touch;\"><figure style=\"margin: 0; width: 100%;\"><table style=\"width: 100%; max-width: 100%; min-width: 680px; border-collapse: separate; border-spacing: 0; table-layout: auto; border: 1px solid #008A51; border-radius: 10px; overflow: hidden;\"><tbody><tr><td style=\"background-color: #008a51; color: #ffffff; border: 1px solid #008A51; padding: 10px; width: 50%;\">\u00a0<\/td><td style=\"background-color: #008a51; color: #ffffff; border: 1px solid #008A51; padding: 10px; width: 25%;\"><strong>FBA<\/strong><\/td><td style=\"background-color: #008a51; color: #ffffff; border: 1px solid #008A51; padding: 10px; width: 25%;\"><strong>FBM<\/strong><\/td><\/tr><tr><td style=\"border: 1px solid #008A51; padding: 10px;\"><strong>Beneficio por unidad<\/strong><\/td><td style=\"border: 1px solid #008A51; padding: 10px;\">4,18 \u20ac<\/td><td style=\"border: 1px solid #008A51; padding: 10px;\">4,52 \u20ac<\/td><\/tr><tr><td style=\"border: 1px solid #008A51; padding: 10px;\"><strong>Unidades al mes<\/strong><\/td><td style=\"border: 1px solid #008A51; padding: 10px;\">180<\/td><td style=\"border: 1px solid #008A51; padding: 10px;\">60<\/td><\/tr><tr><td style=\"border: 1px solid #008A51; padding: 10px;\"><strong>Costes fijos<\/strong><\/td><td style=\"border: 1px solid #008A51; padding: 10px;\">40 \u20ac<\/td><td style=\"border: 1px solid #008A51; padding: 10px;\">150 \u20ac<\/td><\/tr><tr><td style=\"border: 1px solid #008A51; padding: 10px;\"><strong>Beneficio del mes<\/strong><\/td><td style=\"border: 1px solid #008A51; padding: 10px;\"><strong>712 \u20ac<\/strong><\/td><td style=\"border: 1px solid #008A51; padding: 10px;\"><strong>121 \u20ac<\/strong><\/td><\/tr><\/tbody><\/table><\/figure><\/div><p><strong>Con el volumen, gana FBA por mucho.<\/strong> FBA deja unos <strong>591 \u20ac m\u00e1s<\/strong> al mes.<\/p><p><strong>\u00bfCu\u00e1ntas unidades necesitar\u00eda FBM para igualar a FBA?<\/strong> Unas <strong>191 unidades al mes<\/strong>: m\u00e1s del triple de las 60 previstas.<\/p><p><strong>\u00bfY si vendieran lo mismo con los dos modelos?<\/strong> Con las mismas unidades, FBA gana hasta unas <strong>324 unidades al mes<\/strong>. A partir de ah\u00ed, FBM gana por su mayor beneficio por unidad.<\/p><h2><span style=\"font-family: Poppins, sans-serif; font-size: 36px; font-style: inherit; font-weight: bold;\">Cu\u00e1ndo conviene consultar con un gestor especializado en Amazon<\/span><\/h2><ul><li>Si guardas <strong>stock en otros pa\u00edses<\/strong> o vendes en varios.<\/li><li>Si tienes un <strong>cat\u00e1logo amplio<\/strong> con productos de rotaci\u00f3n muy distinta.<\/li><li>Si est\u00e1s valorando <strong>pasar de aut\u00f3nomo a sociedad<\/strong> por el volumen de tu cuenta.<\/li><li>Si vas a <strong>cambiar de modelo<\/strong> y quieres revisar el efecto fiscal.<\/li><li>Si todav\u00eda no vendes y quieres saber si puedes vender en Amazon sin ser aut\u00f3nomo.<\/li><\/ul><p>En estos casos, un error se nota despu\u00e9s, cuando ya has movido el stock. Un gestor especializado en Amazon de Muay Tax <strong>lo comprueba antes<\/strong>. Si quieres una visi\u00f3n m\u00e1s general, consulta si <a href=\"https:\/\/muaytax.com\/es\/es-rentable-vender-en-amazon\/\">es rentable vender en Amazon<\/a>.<\/p><p>Elegir entre FBA y FBM <strong>producto a producto<\/strong> y con n\u00fameros reales marca la diferencia. Mira el beneficio <strong>por unidad<\/strong>, el <strong>del mes<\/strong> y las <strong>unidades<\/strong> que necesitas.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ce48d04 elementor-widget elementor-widget-heading\" data-id=\"ce48d04\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Calculadoras que tambi\u00e9n te pueden interesar<\/h2>\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a955e94 e-con-full e-flex e-con e-child\" data-id=\"a955e94\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-1e02834 e-con-full e-flex e-con e-child\" data-id=\"1e02834\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-17823e9 elementor-cta--layout-image-left elementor-cta--mobile-layout-image-above elementor-cta--skin-classic elementor-animated-content elementor-widget elementor-widget-call-to-action\" data-id=\"17823e9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"call-to-action.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-cta\">\n\t\t\t\t\t<div class=\"elementor-cta__bg-wrapper\">\n\t\t\t\t<div class=\"elementor-cta__bg elementor-bg\" style=\"background-image: url(https:\/\/muaytax.com\/wp-content\/uploads\/2026\/08\/calculadora-cuota-autonomo.jpg);\" role=\"img\" aria-label=\"Calculadora cuota aut\u00f3nomo\"><\/div>\n\t\t\t\t<div class=\"elementor-cta__bg-overlay\"><\/div>\n\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-cta__content\">\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-cta__title elementor-cta__content-item elementor-content-item\">\n\t\t\t\t\t\tCalculadora cuota aut\u00f3nomos\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-cta__button-wrapper elementor-cta__content-item elementor-content-item \">\n\t\t\t\t\t<a class=\"elementor-cta__button elementor-button elementor-size-\" href=\"https:\/\/muaytax.com\/es\/calculadoras\/calculadora-cuota-autonomos\/\">\n\t\t\t\t\t\tIr a la calculadora\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-92fda34 e-con-full e-flex e-con e-child\" data-id=\"92fda34\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6512460 elementor-cta--layout-image-left elementor-cta--mobile-layout-image-above elementor-cta--skin-classic elementor-animated-content elementor-widget elementor-widget-call-to-action\" data-id=\"6512460\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"call-to-action.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-cta\">\n\t\t\t\t\t<div class=\"elementor-cta__bg-wrapper\">\n\t\t\t\t<div class=\"elementor-cta__bg elementor-bg\" style=\"background-image: url(https:\/\/muaytax.com\/wp-content\/uploads\/2026\/08\/calculadora-sueldo-neto-autonomo.jpg);\" role=\"img\" aria-label=\"calculadora sueldo neto autonomo\"><\/div>\n\t\t\t\t<div class=\"elementor-cta__bg-overlay\"><\/div>\n\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-cta__content\">\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-cta__title elementor-cta__content-item elementor-content-item\">\n\t\t\t\t\t\tCalculadora sueldo neto aut\u00f3nomos\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-cta__button-wrapper elementor-cta__content-item elementor-content-item \">\n\t\t\t\t\t<a class=\"elementor-cta__button elementor-button elementor-size-\" href=\"https:\/\/muaytax.com\/es\/calculadoras\/calculadora-sueldo-neto-autonomo-avanzada\/\">\n\t\t\t\t\t\tIr a la calculadora\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Calculadora FBA vs FBM: compara tu beneficio real por unidad y por mes Esta calculadora de FBA vs FBM te [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":0,"parent":1713,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"site-sidebar-layout":"no-sidebar","site-content-layout":"","ast-site-content-layout":"full-width-container","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center 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