Is Amazon’s Pan-European programme profitable for you?
Calculate how much you need to sell in each country to cover VAT and EPR compliance costs at your margin.
Mark the Pan-European program countries where you will have stock stored. By activating Pan-EU, your products must be active and available in the selected markets, which requires you to register for VAT purposes in each country where you have stock.
Enter your estimated gross margin so that the calculator can tell you how much you have to sell to cover the cost of the agency.
Write only the number. Ex: if it is 25%, write 25.
⚠ Enter a valid margin between 1 and 99.
It is the percentage of profit you have left from each sale. after subtracting the cost of the product, Amazon commission and FBA logistics costs, but before taxes.
Example: you sell something for €100 (without VAT). The product cost you €40, the Amazon commission €15 and the FBA fee €10. You have €35 left. Your margin is 35%.
Select the treatment supported by the customer’s establishment and valid B2B evidence. If in doubt, Spanish VAT is applied.
• Without VAT: The threshold will be in net euros — what you bill. Useful if you always work with prices without VAT.
• With VAT: It adds an extra column with the consumer sales price in each country (the one you see on Amazon). Useful to compare with your actual listings.
EPR (Extended Producer Responsibility) is mandatory for certain types of product in Spain, France, Italy and Germany. If you sell products subject to EPR in those countries, activate it to include it in the calculation.
Everything you need to know before activating Pan-European FBA
You already have the numbers above. Now understand what's behind each figure to make an informed decision.
Terms that you will find in the calculator and in your Seller Central account.
Pan-European FBA
Amazon program that allows you to sell with domestic FBA rates in the 5 main markets in Europe (DE, FR, IT, ES, NL). You decide in which countries you activate the program and where you store your stock; Amazon requires that your products be active and available for sale on those marketplaces. By having physical stock in each country, the obligation to register local VAT in each of them arises.
Amazon ProgramVAT registration by country
By having physical stock in an EU country (or the UK), you are legally required to register for VAT in that country, file regular returns and charge local VAT on your sales. It is independent of the OSS.
Tax obligationProfitability threshold (break-even)
The minimum sales figure that you need to achieve in a country so that the cost of maintaining the VAT registration (management + EPR if applicable) is absorbed by the margin generated by your product. Below that threshold, the country costs you money.
What this tool calculatesEPR
Extended Producer Responsibility. Mandatory in Spain, France, Italy and Germany for sellers of certain products (electronics, packaging, batteries, textilees...). It involves registering with the country's recycling system and paying an annual fee. If you don't comply, Amazon can block your sales.
ES · FR · IT · DEOSS (One Stop Shop)
Special EU regime that allows VAT to be declared on sales to final consumers in a single country. Does not replace to VAT registration by country when you have physical stock there: OSS only applies to sales in transit, not storage.
It is not the same as Pan-EUGross margin
Percentage of profit you have left from each sale after subtracting the cost of the product, the Amazon commission and the FBA fee, but before taxes. It is the key data to calculate how much you have to sell to cover a fixed monthly cost.
Data you enter into the calculatorStandard VAT, monthly management cost and EPR obligation per country. Guidance data for 2026.
| Country | Standard VAT | Management/month (without VAT) | Management/month (with VAT 21%) | Mandatory EPR | Note |
|---|---|---|---|---|---|
| 🇩🇪 Germany | 19% | 79 € | 95.59 € | Yes | Largest marketplace in Europe |
| 🇬🇧 United Kingdom | 20% | 79 € | 95.59 € | — | Separate VAT process (post-Brexit) |
| 🇫🇷 France | 20% | 79 € | 95.59 € | Yes | Second EU marketplace |
| 🇮🇹 Italy | 22% | 79 € | 95.59 € | Yes | Third EU marketplace |
| 🇪🇸 Spain | 21% | 79 € | 95.59 € | Yes | Fourth EU marketplace |
| 🇳🇱 Netherlands | 21% | 79 € | 95.59 € | — | growing |
| 🇵🇱 Poland | 23% | 79 € | 95.59 € | — | growing |
| 🇦🇹 Austria | 20% | 79 € | 95.59 € | — | Share logistics with DE |
| 🇨🇿 Czech Republic | 21% | 79 € | 95.59 € | — | Emerging market |
| 🇸🇪 Sweden | 25% | 79 € | 95.59 € | — | High purchasing power |
| 🇮🇪 Ireland | 23% | 79 € | 95.59 € | — | Small, low turnover |
| 🇧🇪 Belgium | 21% | 79 € | 95.59 € | — | European logistics hub |
* Standard VAT. Your product category may be taxed at a reduced rate. Prime buyer data are indicative public estimates. Management costs corresponding to the Muay Tax service.
The most common doubts of Amazon sellers who are considering making the leap to the Pan-European program.